With so many marketing advisors pointing companies toward the benefits of direct mail campaigns, you want to stay on top and not neglect combining your traditional, paper-based marketing methods with your digital efforts. But at the end of the day, you invest a lot in your marketing campaigns, and you need to see results and a satisfying ROI (Return on Investment). Is your direct mail strategy currently working for you, and how can you measure its success?
If you’ve ventured into the world of bulk email marketing, you know that it can be a challenge to score high open and click rates (over 20%). But that doesn’t mean it’s impossible. And it doesn’t mean that your prospects aren’t paying attention. Even without clicks, you are still building a reputation in the minds of your recipients. By combining accuracy with appeal, you can avoid automatic deletes, keep prospects open to your brand, and find your click rates rising. Here are some email writing best practices to help with marketing.