Monthly Archives: March 2018

Building a social media strategy for business can feel like piloting a spacecraft. You’ve got places to go, high hopes and ambitions, but when and how do you know you’re getting there? The universe is disorienting. Social media is an ever-expanding, constantly evolving tool. How do you track your progress as you keep moving and avoid running into a black hole (financially speaking)?


If you’ve seen any science fiction, you know that you need a reliable navigation panel. Social media may be the new marketing frontier, and to succeed you may need to boldly try what you’ve never tried before, but that doesn’t mean you fly blind and hope for the best. Measuring the ROI of your social media investments is possible. Here’s how you can make sure you’re on the right track.

Do you have a blog for your business? No matter your industry, you have noticed other companies offer blogs connected to their websites, but perhaps you’ve wondered why and are hesitant to launch one of your own. If you already have a website and a social media presence, what difference does a blog make? Is it simply redundant to your other online efforts? What value does it add to your business?

In business marketing, you have to know when and where to automate. Sometimes, a human does far more than an algorithm. More staff hours in the short run can sometimes pay off big in PR, onboarding, and loyalty. But there are times and tasks that call for automation so you can reach your absolute top level of efficiency and effectiveness. This is for your customer’s benefit, too. The right kind of automation keeps your hands and energy free to run your business and be fully present to those clients that automated marketing services help you gain. And out of those services to consider, automated campaigns are at the top of the list.
For real estate brokers, social media is key to surviving and thriving in the marketplace. And fortunately, it’s an easy and often exciting world to enter. With a few clicks, you’re up and running, eager to connect with people, and ready to drive up sales.

But where do you go from there? Once you have your accounts open and your handles in place, it’s not easy to know how to use social media to your full advantage. Social media strategy for real estate will always be evolving as social media evolves, but there are a few underlying principles that can help you become an expert now. Understand some of the building blocks of how social media works in the context of real estate, and you’ll be ready for the future when it comes.