Apple Watch, Fitbit, weight loss apps, Google calendars — in your personal life, you already know the principle: with more knowledge comes more potential for expertise, more tools for growth, and more details to manage. This is why you need better ways to track. It is no different in your business. In fact, it’s even more important. Though you can survive and thrive without a Fitbit, you won’t make it in business without staying absolutely on top of tracking and analyzing your progress. But how do you manage it? This is where executive dashboards can revolutionize your way of doing business.
Not everyone is a writer. This may fly in the face of what your third-grade teacher or college English professor told you, but it’s true. Most people can write, but not everyone is a writer. And this should come as a relief. It might not be your job after all, to struggle through a company blog post or spend hours trying to construct effective and relevant tweets. You have other things to do, like lead your business. And when it comes to the reputation of your business, and the massive part copy plays in your marketing strategy, you’ll want to remember that.
Do today’s marketing strategies feel too complicated? Some may feel nostalgia for “the good old days,” but the truth is, who would really go back? With innovations in communications technology, businesses now have the ability to reach people in a previously unthought-of variety of ways, with increased visibility and greater capacity to target and connect. Consumers are also savvier, which means that companies must dispense with advertising factors that feel inauthentic or cheesy, upping the ante on the quality of output. And by adding marketing automation technology to the mix, you’re also able to simplify, coordinate, and streamline your efforts like never before.