Ever wondered if analytics are worth it?
The only way you can be sure of a worthy marketing investment is when it contributes more to the growth—and thus value—of your business than it removes from your budget. Some of these efforts are far easier to track than others. Campaigns that lead to direct sales and boost commitments can be quantified, and so you feel confident when preserving them as part of your marketing strategy.
Harder to justify are the more complex efforts that yield more indirect, but far-reaching, results. Analytics is one of these hard-to-quantify yet worthy investments.