Email Marketing Basics
Writing great marketing emails is about creating as seamless an experience as possible between online and in-person engagement, which means getting brand and messaging consistent, connecting genuinely to clients and their needs, and excellent execution. Even though everyone’s inbox has no shortage of sales emails on a given day, with the right touches, yours can still get the respect it deserves. Here are four things to remember as you build or touch up your sales emails in 2018.
This is where the drip campaign comes in. A drip campaign, also called targeted email marketing or a lead nurturing campaign, is a series of carefully tailored emails to clients which build on a message over time. And, there is an art to writing them. Because of the strategic and highly personalized nature of these emails, however, they can take more time than a general email blast. So plan to spend more time crafting your personalized emails.
So, when is a drip campaign advisable, and when will a simple blast do the job?