So what does that look like regarding running a financial operation? What can social media do for you? Though social media rarely translates into direct sales, when used strategically, it can gain you valuable clients and referrals. How does it do this?
If you’ve seen any science fiction, you know that you need a reliable navigation panel. Social media may be the new marketing frontier, and to succeed you may need to boldly try what you’ve never tried before, but that doesn’t mean you fly blind and hope for the best. Measuring the ROI of your social media investments is possible. Here’s how you can make sure you’re on the right track.
But where do you go from there? Once you have your accounts open and your handles in place, it’s not easy to know how to use social media to your full advantage. Social media strategy for real estate will always be evolving as social media evolves, but there are a few underlying principles that can help you become an expert now. Understand some of the building blocks of how social media works in the context of real estate, and you’ll be ready for the future when it comes.